A Massive Submarine Emerges in Milan’s City Center

Advertising campaign orchestrated by ad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel, a giant submarine was installed near the city center as if it had suddenly burst through the street.

Read more over on Designboom. All images courtesy M&C Saatchi Milano. (via It’s Nice That)

http://www.modernism.ro/2013/10/04/a-massive-submarine-emerges-in-milans-city-center/